How to Outsmart Republicans with Billy Ray

Jill & Victor discuss messaging and what Democrats must do to win big in the upcoming elections. They are joined by Billy Ray, an Emmy award-winning writer and political advisor. The conversation covers various topics, including the messaging and tone of President Biden's State of the Union speech, the impact of cultural issues on Democratic messaging, and the importance of establishing a new frame for Democratic messaging. They also discuss crafting messages for undecided independent voters, enhancing the production and storytelling of presidential speeches, and reframing Democratic messaging on key issues like guns, climate change, and abortion.

The episode concludes with a discussion on messaging to young people on Israel and Gaza and the importance of establishing a frame in messaging. In this episode, Simon Sidi interviews Billy Ray, a successful screenwriter and political messaging consultant. Billy shares his experience training Democratic candidates in effective messaging and storytelling. He emphasizes the importance of emotional connection and locating the audience's emotional state. Billy also discusses the messaging advantage of Republicans and the need for Democrats to focus on long-term planning. He provides examples of reframing political issues and appealing to values like freedom. The episode concludes with a celebration of Simon's graduation from college.